Akoya Group is proud to announce the launch of an exciting new billboard campaign at the heart of the city center. This initiative is part of a broader, multi-platform marketing strategy developed by our IT and marketing departments to generate buzz and intrigue.

The campaign involved a series of teaser installations at multiple prime locations throughout the city, complemented by pop-up ads on popular applications and websites. Designed to stir curiosity, the key visual features the well-known actor Girum Ermias holding a proposal ring while embracing someone—an image that immediately captured public attention and sparked widespread speculation.

By blending strategic offline placements with targeted digital advertising, Akoya Group successfully created a sense of mystery and anticipation among the public. The creative approach not only heightened engagement but also solidified the campaign’s success, fulfilling our strategic marketing objectives.

Stay tuned as we reveal the story behind the image in the coming days!